Social Media Marketing Campaign
Social media platforms are destinations for people utilizing the internet every day. As their popularity continues to increase it is vital for businesses to have an active presence on the appropriate platforms. Having an active presence builds trust with your target market on platforms such as Facebook, Twitter, YouTube, etc. Through connecting with your clients and prospects on social media you will create lasting relationships that solidify long-term customers as well as generate referrals for your business.
Our Social Media Philosophy
At Phantom Interactive, we strive to create an active relationship with your prospects. This means that there is not a cookie-cutter approach to creating engagement. Because Social Media is “Social” we designate an account manager to work with you to create the ideal engagement to attract customers to you and your business. This results in:
- Increased brand awareness for your business
- Customer engagement
- Increased website traffic
- Relationships with social influencers
- Increased trust in your business
Social Media Process
Our process is very straightforward when it comes to your business. Our objective is to position you as the optimal choice for your industry with your customers. This is accomplished through gaining a clear understanding of who specifically you want to attract to your business.
Social Profile Optimization
Every social media platform is different, thusly how you show up on them is different as well. Our objective is to ensure that the right information is presented in the right format to attract the right customers.
To win the game of social, it’s not simply a matter of likes and followers it’s about engagement. Our objective is to study what competitors in your industry are doing to create success and utilize that as a baseline. With a baseline established, we set our targets higher than the competition to position you ahead of them socially.
Content Creation And Curation
Social media is about sharing. To position you as the logical choice for your industry, it is important to share relevant information with followers that’s either self-generated or curated from various sources around the internet. This results in increased engagement with your followers and increased visibility with them on a regular basis.
One area regarding social media that is often overlooked by businesses is being social. It is simply not enough to post content to your followers, it is imperative to engage with them on a regular basis. This includes answering questions, replying to comments, and engaging in conversation. Our goal is to facilitate the engagement on social media platforms that results in a prospect wanting to reach out to your business on a regular basis for assistance with the products and services you offer.