Prospective clients and customers seldomly go beyond the first page of search results. Achieving first page rankings for your business will have a profound effect on the amount of traffic your website receives. However, it goes beyond being found on the first page, it is being found for the right terms on the first page of search that makes the difference.
Search Engine Optimization (SEO) is one of the 5 pillars that involve successfully marketing your business online. At Phantom Interactive, our mission is to develop customized SEO strategies to meet the needs of your business to put your message in front of your ideal clients. Our strategies will help your business do the following:
- Increase organic search traffic to your site
- Improve conversion rates and ROI
- Enhance user engagement
- Develop brand awareness
- Improve expert credibility in your field
Phantom Interactive’s integrated approach to marketing utilizes SEO that centers around these core areas:
To win in search you must understand what your competitors are doing. Ranking within the search engines involves a combination of backlinks, social signals, keywords, etc. By analyzing what your competitors are doing and not doing, we are able to develop a strategic plan to determine what will be the best course of action to improve search rankings for your business.
Ranking for the right keywords is critical to success in any business. Our keyword philosophy revolves around identifying what are the “buyer keywords” for your business. These are the terms people search for when they are further along in the decision-making process and closer to purchasing a product or service. The greater amount of these terms you are able to rank for, the greater the impact will be on your business.
Ranking for the appropriate terms is meaningless if users do not have the appropriate experience on your website. We will examine your website and identify what its strengths and weaknesses are in regards to usability. As the usability of your website increases, this will result in a higher conversion rate which maximizes the traffic flow generated through SEO.
Content is everything in today’s world. The more content that you have on your site that positions you as the expert in your field, the greater the probability prospective clients will choose you over the competition. Our team will work with you to develop a content strategy that will help you identify what specific types of material will be needed to maximize the potential of your website along with recommended SEO Strategies.