What Is Marketing Automation?
Every customer who visits your website is subscribed to an email list, watching your videos is on a journey. In most cases to move someone along from being a cold prospect to a client is a manual process. If you had to email each individual prospect within your business individually when they simply wanted a downloadable report, how long would that take?
When deployed within your business, marketing automation will guide a customer from seeing an ad about your business, to encouraging them to request information from you, and ultimately follow up with them as they embark on a customer journey.
Why Use Automation?
One of the main benefits of utilizing automation within your business is the integration of various platforms that can work together but are often deployed separately. In your business do you utilize:
- Blog Posts
- Direct Mail
- Website Marketing
- Social Media
If you said yes to any of the above, marketing automation will aid you in moving a prospect along the customer journey into becoming your client.